"Cars and lorries are part of our lives, for better or worse. Maintaining and protecting the quality of life against a background of growing traffic volumes is perhaps the greatest challenge facing most rural communities. Rural life depends on the highway network for connections and communication. Many villages lie along the route of busy country roads. Modern travel patterns and transport place huge pressures on the historic form and qualities of the rural landscape, threatening the economic sustainability and social cohesion upon which communities depend. It is a problem that is universal to village life in the modern world..."
Streets and village spaces have always served a multitude of purposes. Ever increasing traffic during the past century has created an imbalance at the cost of social and economic life. It is only recently that new models for shared space have begun to emerge, principally in cities and larger market towns. The principles illustrated by more complex urban schemes are still relevant for more modest rural application despite the very different context.