Ashland's Comprehensive Plan - Transportation Element (extract):

"Ashland has a vision - to retain our small-town character even while we grow. To achieve this vision, we must proactively plan for a transportation system that is integrated into the community and enhances Ashland's livability, character and natural environment...The focus must be on people being able to move easily through the city in all modes of travel, Modal equity...ensures that we will have the opportunity to conveniently and safely use the transportation mode of our choice, and allow us to move toward a less auto-dependent community."

Saturday, June 13, 2015

Parking-Free Street Revamp Boosts Sales, Will Expand

by 
Friday, June 12, 2015

Two years after the city gave Fisherman’s Wharf a people-friendly redesign on two blocks of Jefferson Street, business is booming. Despite merchants’ fears that removing all car parking on the blocks would hurt their sales, they now say it had the opposite effect....
...In June 2013, the two blocks of Jefferson between Hyde and Jones Streets were made safer and calmer with wider sidewalks, textured pavement to calm motor traffic, and the removal of curbside car parking. One-way traffic was also converted to two-way.
Since then, sales on the street have risen. TheFisherman’s Wharf Community Benefit District surveyed 18 of the 33 businesses on those blocks, and they reported month-over-month gross sales increases between 10 to 21 percent on average


“People are staying longer and spending more money,” said Troy Campbell, executive director of the Fisherman’s Wharf CBD. “Drivers are a little more cautious, I would say.”
Removing car parking to widen sidewalks provided more room for crowds and made storefronts more visible, said Campbell. “You look down the street, and you don’t have a string of cars that are part of the landscape. The businesses become the landscape.”
“A lot of the merchants came back to me and said, you know what, I thought losing the parking was going to be a problem, but I feel like people can actually see my windows now, and they’re engaging with us more.”: