Ashland's Comprehensive Plan - Transportation Element (extract):

"Ashland has a vision - to retain our small-town character even while we grow. To achieve this vision, we must proactively plan for a transportation system that is integrated into the community and enhances Ashland's livability, character and natural environment...The focus must be on people being able to move easily through the city in all modes of travel, Modal equity...ensures that we will have the opportunity to conveniently and safely use the transportation mode of our choice, and allow us to move toward a less auto-dependent community."

Sunday, October 09, 2016

The Traffic Guru


by Tom Vanderbilt -  author of Traffic: Why We Drive the Way We Do (and What It Says About Us)

Published 2008 The Wilson Quarterly

[excerpt]

....The results were striking. Without bumps or flashing warning signs, drivers slowed, so much so that [Hans} Monderman’s radar gun couldn’t even register their speeds. Rather than clarity and segregation, he had created confusion and ambiguity. Unsure of what space belonged to them, drivers became more accommodating. Rather than give drivers a simple behavioral mandate—say, a speed limit sign or a speed bump—he had, through the new road design, subtly suggested the proper course of action. And he did something else. He used context to change behavior. He had made the main road look like a narrow lane in a village, not simply a traffic-way through some anonymous town...."